THE ROLE OF PUBLIC RELATION IN BUILDING CORPORATE IMAGE

THE ROLE OF PUBLIC RELATION IN BUILDING CORPORATE IMAGE

Abstract

This study discussed the role of public relations in building corporate image (A study of Dangote group of companies). The field of public relations is all about developing understanding and building good relationships with the various publics including government, media, employees, investors, suppliers, customers etc. according to various researchers in the area of public relations, it is a systematized effort in order to build the image and reputation of a business in social context.  The result of what you do, Say and what others say about you. In this interdependent world, it is really important for almost every kind of organizations to keep a long term and trustworthy relations with the communities or public in order to handle the up-coming challenges and also to maintain the survival and success. The major problems to be solved in this research work are Poor image of an organization or company and lack of confidence in the mind of the organization various publics leading to poor patronage ,Lack of mutual understanding between the organization and its public (within and outside), Misunderstanding and conflict due to unimproved communication within an organization and its public. Data were collected and presented in the chapter four of this research work using Questionnaires, Recommendations were made in the concluding chapter of the research work.

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